New payment methods give access to lucrative Chinese Market- 2005-03-18

Until recently online gaming operators were unable to access the full market potential of the Chinese market due to the lack of payment solutions capable of processing Chinese debit cards.

Factors that make the Chinese Market so lucrative

-1.5 Billion citizens
-16 of the world’s most populated cities
-Individual income rising
-Access to the internet rising
-80% of the Chinese population posses a debit card
-Gambling is embedded in their culture
-Strong cultural belief in luck

Online Gaming Operators now have two options

Asia Direct Pay was the one the first payment solutions that processed Chinese debit Cards. Their payment solution supports payment from debut cards issued by the 4 major Chinese banks.

Chimera Technology Corp. just recently announced the launch of their newest payment solution called www.724pay.com. It supports payment from debit cards issued by 20 Chinese banks, giving access to over 80% of the Chinese population. Chimera's payment gateway is essentially an e-wallet system that allows individuals to fund their player account online by using their debit card. Unlike previous payment methods for the Chinese market the funds are available immediately for the players to use.

It is imperative that entrepreneurs looking to access the Chinese online gaming market make sure that which ever gaming software they wish to promote has either one of these two payment solutions.

The Guru

Links:
www.724Pay.com
Asia Direct Pay

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